Bright idea is a consulting firm / think-tank that has been challenging assumptions since 1982


Necker cube Necker cube


When looking at the above Necker cube...


Which side is the front? Which is the back?


Can you switch that voluntarily? 


We can do so because of our choice to view different perspectives. In Necker's original research from 1832 he shared that if viewing this cube through a small hole, you will be unable to see both perspectives. You will have created tunnel vision.


In order to challenge assumptions, we have to understand each perspective. In order to do that we need to listen like we are wrong, and speak like we are right.


I look forward to listening to you:

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